I have thick highlighted hair that has three textures: straight, frizzy, and curly. It has a mind of its own. I've tried a lot of products that either don't control the frizz,, are drying, or are too heavy. As I've aged, my hair has also started breaking off more. The rice protein shampoo and she butter conditioner have worked miracles. I also love to use the coconut and hair mask options on occasion for extra conditioning. Now my hair is silky, smooth, and so much healthier. The bar option was surprisingly great - lathers and easy to use. Big fan of kitsch!